One of the responsibilities of a keynote speaker is writing a speech that is effective and clear. We at motivational-speakers-success.com recommend the following guidelines which you can use in order to create your own speech.
Writing a speech can seem easy, but it is actually a lot of work, which is why we have come up with a great set of guidelines to help any keynote speaker write up an effective essay for a great speech.
Knowing your purpose.
The first thing that you need to find out is the topic of your speech. What exactly do you want to talk about? When you have come up with a topic you would like to discuss, the next thing for you to do is to actually determine your purpose for making the speech. A topic can be told in more ways than one, for a lot of different purposes, so it is important that you know why you are delivering a speech for that specific topic.
Generally speaking, there are three types of speeches delivered. These are:
1. Educational speeches.
These speeches are given by a keynote speaker which also acts as a teacher. These speeches obviously aim to educate, to impart knowledge, and to provide new skills to people who listen in the presentation. Topics that are used for educational speeches typically include real estate investments, leadership tips, or money saving tips.
2. Motivational speeches.
As a keynote speaker this is going to be the most likely purpose of your speech. Motivational speeches do not aim to educate, but aim to elicit emotions from audiences. These aim to inspire and to bring people into action. Politicians use this type of speech in order to get people to vote for them in elections. Business proposals are also a type of motivational speech.
3. Entertainment speeches.
This includes children’s stories or after dinner speeches.
Deciding on the purpose of your speech will greatly determine how you will make other decisions and how you will design your speech.
Understanding your core message.
Your core message is the main topic of your speech and the ultimate takeaway that you want your audience to get from your talk as a keynote speaker. Everything else about your speech should be in support of this core message.
Your core message should be enough to be said in just one sentence. If this is not possible, you will need more clarity.
You should believe in the core message that you are delivering. Otherwise, you will not be able to get your audience to believe in you.
What do you know about your core message? Is it possible for you to come up with stories based on your personal experience to support your core message? How much research have you made regarding your core message?
Who is your audience?
The audience is key in your speech, so knowing who they are will greatly determine the success of your speech. Remember that a great speech is not considered great because the speaker delivered it well, but because the audience got the message.
Analyse your audience by following these guidelines.
Are you going to speak to kids? Teens? The elderly? Are they going to be a technical audience? Are they professionals?
Relationship with you.
Are you going to be speaking to strangers, or to your peers? Are you going to be speaking to your superiors, or to people who work for you? Are you being viewed by your audience as an expert in the subject matter?
How many people are going to watch your presentation?
Are you expecting a really big number to show up?
What message is the audience interested in receiving?
You have to remember that the audience wants to listen to a topic you know, you love, and they care about. If you attempt to talk about something that does not match all three of these criteria, you will lose either their interest or your credibility as a speaker.
Know your scope.
Study how far reaching your discussion will be. Determine how much time you will allow for your speech, and how many subtopics you will discuss. If you only have a short time to make a motivational speech, one supporting story might do. If you have a long time to discuss, then you can opt to expand your discussion into deeper subtopics.